Sponsorship Guidelines

To reserve your table and register your delegates, please visit our SCOE Sponsor Registration page.


When do we setup? Setup begins at 7:00 pm - 9:00 pm on Tuesday, September 5 and resumes from 7:00 am - 9:00 am on Wednesday, September 6. Exhibit setup must be complete by 9:00 am. Late exhibitors may be denied entry. Sponsors who wish to do so may introduce themselves in front of the general assembly at 8:30 am. Teardown begins at 5:00 pm on Thursday, September 7. Sponsors are asked to be clear of the space no later than 8:00 pm on Thursday, September 7. Setup and Teardown is not permitted while VendorLand is open. Sponsors are welcome to attend sessions and meet individually with attendees on all days of the event. You may bring your display materials with you or ship your exhibit materials to arrive up to three days prior to the event. The venue provides storage and handling of your display materials for a fee. For more information, please contact the venue directly. What's different at SCOE 2017 - Seattle?
  1. Complimentary delegates seats must be reserved at least 24 hours prior to check-in. Delegates added or changed within 24 hours prior to check in will be added at the additional seat rate.
  2. Exhibitors should make arrangements for ship-ahead storage and A/V services directly with the venue.
  3. VendorLand Hours
    • Monday, September 4: Last day to register complimentary seats
    • Tuesday, September 5: Closed to attendees
    • Wednesday, September 6: Open to attendees from 9:30am until 7:00 pm
    • Thursday, September 7: Open to attendees from 7:00 am until 5:25 pm
    • Friday, September 8: Closed to attendees
When is creative content due for the printed event guide? The deadline for print content is Wednesday, August 9. All exhibiting sponsors will be listed in the print guide. Please send the following to info@scoe.biz:
  • Print-quality version of your logo to info@scoe.biz
  • 100-word description of your organization
If you purchased an ad in the event guide, please use the following sizes as a guideline.
  • Cover ad: Full color
  • Interior ad: Black and white
  • Half-page: 7" x 4".
  • Full page: 7" x 9.5"
  • Format: jpeg
What's included in all exhibits?
  • Two delegate seats
  • 6′ table with two chairs
  • Basic wireless Internet access
  • Basic electric outlet access if you provide your own extension cords
What additional items are included in 10' x 10' vertical display exhibits?
  • Two additional delegate seats for a total of four
  • Half-page inside ad in the event guide
What additional services are available?
  • Premium quality Internet connection - required for video or audio streaming
  • High-power electric outlet connection
  • Video and computer equipment
  • Please contact the venue directly to place your requests.
When do we select our exhibit locations? Space permitting, you will select your spot on a first-come, first-served basis during setup. Organizations with two or more tables will be allowed to make their selections first. If we expect that VendorLand will be extra-crowded, we will ask sponsors to select their table in advance. Can we get an advance list of attendees? We are no longer able to provide attendee contact information in advance of the event, but we are happy to include your message in an email to our mailing list.


Size: Tabletop exhibits consist of 6' x 6' of space. All exhibits have a 3' margin between them. SCOE provides a 6' table with two chairs. Standing (booth) exhibit space is reserved in 10' x 10' blocks. If your display does not require a table or chairs, please notify us to request removal. Electricity: Exhibitors are obliged to bring their own extension cords and share access to electrical outlets with their nearest neighbors. If you will consume electricity, please bring heavy-duty long extension cords. A limited number of outlets are available for use. Running extension cords across walkways requires approval from SCOE and the venue management. Wi-Fi Access: Wireless high-speed Internet service is available to sponsors and conference presenters. Please do not share your access code with anyone else. Streaming of video and audio using the Internet connection provided by the conference requires special permission. Special Accommodations: Please contact us at least two weeks prior to the event if you need assistance with setup or require special equipment such as audio/visual equipment or exhibitor displays. Also note that you will not be permitted to affix any items to the walls, ceiling, or floor of the venue.
Additional Sponsorship: If you purchased an ad in the event guide, please send us your creatives in both full-color and black-and-white. If you purchased a totebag, notebook, or lanyard sponsorship, please email us your logo. Be sure that you receive a response from us indicating that we have received it.
Tote Bag Dropins and Seat Drop: We encourage you to share information about your organization by purchasing ad space in the Event Guide. Tote bag dropins and seat drops are also available for a fee. Please ship your tote bag dropins and seat drop items to the following address: SCOE2017: RHONDA SCHNEIDER, 1415 5th Ave, Seattle, WA 98101, USA. We strongly encourage you to provide us with the your tracking number at the time you ship the product. We also encourage you to include your email address and phone number inside the package so that we can contact you to confirm that we have received the package.

Deliverables Due Four Weeks Prior to the Event

Description and Logo: Please review the information found on the SCOE sponsors page. If you would like to change it, send us a description of your company up to 100 words and a print-quality version of your logo for the event guide. Print Ad: If you purchased an ad, please send a print quality jpeg version of your ad for the event guide. Educational Articles: If you have educational content available, we invite you to share it in the form of a 200 - 800 word article for the printed event guide. White-paper style content is acceptable. Advertising and testimonial content will not be included in the guide. Educational content will be included on a space-available basis.


Timing: Sponsors who wish to do so may introduce themselves in front of the general assembly at 8:30 that morning. Teardown begins at 5:00 pm on the second day of the event. Sponsors are asked to be clear of the space no later than 7:00 pm. Setup and Teardown is not permitted while VendorLand is open. Shipping Your Exhibit: We encourage you to ship your exhibit materials to arrive between one to three days prior to the event. The address is SCOE2017: YOUR COMPANY NAME, Double Tree Center City, 1415 5th Ave, Seattle, WA 98101, USA. The venue will provide storage of your display materials for up to three days prior to the event for a fee. However, neither they nor SCOE can accept responsibility for loss or damage of your ship-ahead materials. We encourage you to use the exhibitor rental request form provided by the venue to facilitate your exhibition at SCOE.


Delegates: Please register your delegates here: http://thesellersconference.com/advertise/. Additional seats are available for purchase at the prevailing rate. Sponsor delegates may participate in nearly all sessions including lunch, but we ask that they yield their seats to attendees in standing-room-only sessions. You may speak to attendees, distribute materials, and promote your product throughout the event, but please do not interrupt educational sessions with promotional activities. Attendance: Exhibiting sponsors should plan to be present for all four days of the event. On the evening of the early check-in day, you will probably want to network with attendees and verify that all of your materials and other resources have arrived. Setup begins the following morning. We encourage you to complete your setup quickly if you are interested in participating in the special sessions for sponsors. Hours: VendorLand will be open throughout the event. Generally, 8:00 am to 5:00 pm each day. On the first day, VendorLand will be closed to attendees until noon to allow time for setup. VendorLand may open early if all exhibits are setup early. We will offer hosted networking from 5:30 pm to 7:00 pm on the first day. On the last day, VendorLand will be closed early to allow time for tear down. Please ensure that your exhibit is staffed by at least one person throughout the entire time VendorLand is open, except for lunch and hosted networking hours. On the final day of the event, sponsors may wish to invite their favorite attendees to lunch and/or hold office hours to train attendees on product usage. Encore Presentation: We expect that your presentation will be very popular at the event, and that your assigned conference room might not have enough space to hold everyone who would want to participate. We would like to make a print copy of the presentation notes available to all attendees. In some rare cases, we will make additional space available for you to deliver the presentation or meet with attendees separately. This allocation is based on extremely high demand from attendees. Active promotion of a specific product or service is prohibited during education sessions except as described in the section on the purchase of additional sponsorships. Sponsor delegates may, of course, freely promote your organization during your product-demo session, at your display table, during hosted networking sessions, and during casual interactions with attendees. Promotional activity must not be ambiguous. Sponsor delegates must disclose their name, their organization, and identify themselves as a sponsor when actively promoting products or services. Simply wearing your event sponsor name badge in a visible location above the waist is sufficient for this purpose. This guideline is strongly enforced. If you notice any attendee engaging in promotional activity that is competitive to your interests, please report it to the event organizers. Accommodations: We recommend that you stay at the venue hotel. If you have special dietary needs (Kosher, Halal, Vegan, Gluten-Free), please indicate your needs on the sponsor delegate registration page.