The APF.Archway focus has been private label product sourcing and brand building along with a firm understanding and focus on the logistic, financial commitment and legal issues involved in the private label direction for ecommerce and Amazon sellers. As Amazon as well as other ecommerce channel sellers and consultants, and private label brand creators for as 3P Merchant and direct vendor to Amazon Retail formats for more that 10 years we know this world. Our staff includes Intellectual Property attorney and partner Fei Hu based in Shenzhen, China who has been involved in sourcing products from China as well as South America and is an IP expert that also understands private label branding, Amazon and ecommerce. Our relationships in the specialty coffee market have grown over the years and specifically with Colombia growers that are now the primary focus and have allowed us to create specialty coffee private label brands using a model developed with the cooperation of these growers, their product experience and expertise combined with our branding and marketing experience with ecommerce private label brands. At this presentation we will focus on the Private Label Specialty and Estate Coffee Business as a viable space and opportunity for ecommerce as well as traditional market entrepreneurs that are interested in brand building and growth by benefitting from one of the ultimate consumable products, coffee and the growing specialty coffee private label market.