Tim Jordan is a serial entrepreneur that was slow to embrace online retail sales. When he finally discovered the possibilities of Amazon sales, he started from scratch with his first Amazon account and took it to averaging a million per year in sales in the first 12 months. Tim came to the Amazon "game" with experience in procurement, manufacturing, and international logistics. He quickly saw the rising need for new and existing sellers to transition to Private Label products for continued growth in online sales. Tim formed Hickory Flats with a longtime associate and friend in China, Rohn Yan. Together, they run the company from the USA and China, respectively. They specialize in sourcing, custom design and manufacturing, logistics, and brand/product promotion. Their experience in the entire private-label process (as sellers AND suppliers) gives them unique expertise in what works, and also what does not work. Their team has acquired a vast amount of insight into private labeling and branding, and they hope that their insight and experiences can be shared to help fellow online entrepreneurs continue to improve and reach their goals.