Looking Past Amazon: How to Succeed with Google Shopping

Eric Lawrence
09 Mar 2017
1:00 pm - 2:00 pm
Maestro A, 4th Floor

Looking Past Amazon: How to Succeed with Google Shopping

Amazon may be a key part of your marketplace efforts, but it definitely shouldn’t be the only part. While studies indicate that many US consumers start their search on Amazon, ignoring Google Shopping means ignoring nearly 35% of total search queries! You can’t afford to miss a great opportunity to create more brand recognition and loyal, repeat buyers from an engine that processes over 3.5 billion search queries a day. The Good News: if you’re already on Amazon, you’ve got a major head start for getting up and running with Google Shopping. The next step is to quickly invest and scale in the right areas while avoiding common pitfalls. This session will show you the way. Discover how Google Shopping compares to the Amazon Marketplace, including the strategies every retailer needs to build a sustainable and profitable Google Shopping program.
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